Teo: Your city, curated.

Teo › City guides › Indie Fashion Edit

Indie Fashion Edit

Local designers, emerging labels and concept stores worth the trip

Curated by the Teo team. Updated 26 September 2026. 16 picks.

  1. Lonni

    Boutique, Yarraville

    Lonni is an independent lifestyle boutique based in Yarraville, Melbourne. Built on a love of considered design, the store curates a collection of clothing, footwear, and lifestyle pieces from brands that share a focus on quality, craftsmanship, and effortless style. They select pieces that feel modern yet timeless, supporting Australian labels alongside international designers. More than a store, Lonni is a reflection of the Yarraville community.

  2. Swensk

    Boutique

    Founded in 2008, Swensk is a Swedish multi-brand clothing store in Melbourne's CBD, co-owned by Jane Matthews and Mats. The boutique stocks a carefully curated selection of Scandinavian fashion brands with a clean, minimalist aesthetic, living by the philosophy that designs must last longer than trends. They cater to the 'metropolitan curiosity' — like-minded people who believe simplicity is both an aesthetic value and a sense of order.

  3. Mode Mischief

    Boutique

    Founded by Mia Zotos, Mode Mischief Studios is a Melbourne-based, female-founded label fusing slow fashion with '90s aesthetics. The brand has a mission to inspire, celebrate, and contribute to the creative community, with garments spotted on everyone from Hailey Bieber to local it-girls. Now with a pop-up store on Chapel Street, South Yarra. [Upcoming drops: New arrivals visible on site]

  4. Who Boutique

    Boutique, Fitzroy

    A family-run Melbourne store specialising in unique, high-quality fashion and accessories.

  5. My Mum Made It

    Boutique

    Self-taught designer Nyree Leckenby founded My Mum Made It as a playful attempt to dodge the awkwardness of admitting she made her own clothes. The Brisbane-born label began by spinning designs from thrifted bed sheets and has become the definition of 'whimsy' — known for babydoll dresses and ruffled pieces. Today, the brand blends its it-girl aesthetic with a strong commitment to detail and sustainability, working with natural and sustainable materials.

  6. Heartland Records

    Boutique, North Melbourne

    Located at 420-422 Victoria Street, North Melbourne, Heartland Records is a prominent music store specialising in a vast selection of both new and secondhand vinyl records. Run by Paul Cook, a man who simply loves records, the store is a delightfully diverse destination for vinyl enthusiasts.

    Hot picks:

  7. Par Moi

    Boutique

    Founded in 2019 by Ashiya Omundsen, Par Moi (translating to 'By Me' in French) was born in defiance of fast fashion. The brand exists in limited quantities with the planet in mind, refusing seasonal collections and only sourcing deadstock and surplus fabrics to design stand-alone pieces. Each piece is created to minimise its environmental footprint.

  8. Ena Pelly

    Boutique

    Named in honour of founder Danielle Pelly's grandmother Ena, Ena Pelly is a contemporary Australian fashion brand blending bold design with a playful approach to style. Established in 2014, the Melbourne-born brand has built a loyal following for its elevated everyday pieces that blend relaxed luxury with understated ease. Known for leather outerwear and modern silhouettes.

    Hot picks:

  9. My Friends Are Yours

    Boutique

    A slow fashion label with the uncanny ability of worming its way into wardrobes. My Friends Are Yours has expanded with pop-ups in Paris and Melbourne, bringing Australian slow fashion to the world stage. The brand brings thoughtful, considered design to everyday pieces, creating garments that feel like they belong in your wardrobe permanently.

  10. Melko

    Boutique, Melbourne

    Established in 2004 by Brazilian-Australian duo Amy Bialkower and Guido Melo, Melko is a boutique fashion brand that saw a gap in the market for fresh designs and prints in Australian fashion. Colourful and original South American clothing and handmade accessories, the Melbourne boutique has evolved over nearly two decades, bringing tropical-inspired fashion to Bridge Road, Richmond.

  11. Hopeless Lingerie

    Boutique

    Since 2008, Hopeless Lingerie has been making ethical, size-inclusive lingerie and loungewear in Melbourne. A slow fashion brand, all items are handmade to order in their studio with an inclusive size range of XXS-5XL. They prioritise sustainable fabrics such as modal jersey and offer custom orders, believing that ethical lingerie matters.

  12. NEUW Denim

    Boutique

    Founded on a need for originality and independence, NEUW Denim began when Swedish denim artisan Par Lundqvist crossed paths with two like-minded creatives in Melbourne. Born out of an obsession with collecting and re-cutting thousands of pairs of old, loved jeans, the brand has always focused on making the best jeans using the best fabrics. From humble beginnings on Nieuwlandstraat in Brussels to a Melbourne-based global denim brand with timeless design and a twist.

  13. Viktoria & Woods

    Boutique

    Established in 2004 by Margie Woods, VIKTORIA & WOODS was created with a singular vision: to create effortless wardrobe foundations defined by modern simplicity. The Melbourne-based label is known for its effortless Australian wardrobe staples, with pieces that last and quality that endures. Now a dream brand with boutiques across Australia and a debut runway at Australian Fashion Week.

  14. Pan After

    Boutique, Collingwood

    Pan After is a curated collection of objects celebrating individual histories and design stories, based in Collingwood. Drawing on a multifaceted approach to design, the brand fosters genuine, long-standing relationships with creators and customers alike. More than fashion, it's a beautiful space offering carefully sourced and curated products from worldwide.

  15. Homie

    Boutique, Collingwood

    HoMie is a Melbourne-based streetwear label and social enterprise. 100% of HoMie's profits go towards achieving its mission: to support young people affected by homelessness or hardship. Through their VIP Program, they gift over 1000 items of brand-new HoMie clothing to young people in need each year. The style is hip-hop inspired streetwear with bold colours, oversized fits, and gothic fonts.

  16. Arthur Apparel

    Boutique

    Founded by Olivia Gow, Arthur Apparel is designed on the NSW South Coast and influenced by the designer's Italian-Chinese heritage. The label has quickly gained a cult following with its modern mix of relaxed knits and bright clothing in fun silhouettes. Masterfully blends minimalism with a bohemian twist, creating timeless and versatile pieces that reflect a laid-back aesthetic.