Quiet Luxury
Clean lines and considered wardrobes, no logos required
Curated by the Teo team. Updated 26 September 2026. 18 picks.
PDA Shop
Vintage store, Fitzroy
A vintage store and creative studio on Johnston Street, Fitzroy, co-founded by Isabelle Saunders and Sarah. PDA offers an evolving edit of vintage pieces shaped by Italian sourcing and timeless design. A compact, beautifully curated space highlighting vintage clothes and homeware. [Upcoming drops: Winter '26 collection available]
Market 755
Market, Camberwell
A Y2K and streetwear vintage store based in Camberwell, Melbourne. The store is one big collaboration, offering a unique selection of vintage and pre-loved clothing. Now expanded online with giveaways and pop-ups, Market 755 caters to Melbourne's eastern suburbs with a hidden gem of vintage treasures.
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Maem Disko
Boutique
Founded in 2021 by Margot Castor, Maem Disko is a Sydney-born label reimagining slow fashion for a new generation. What started as a one-woman operation — cold-calling patternmakers and sewing after hours — has grown into a cult-favourite brand, loved for its playful silk sets, vintage lace pieces, and snatching tanks. The label is deeply committed to creating timeless womenswear that honours both people and planet, treating sustainability as a responsibility rather than just a value.
Who Boutique
Boutique, Fitzroy
A family-run Melbourne store specialising in unique, high-quality fashion and accessories.
Pavé
Boutique
PAVE offers a fresh take on workwear for the modern woman. Inspired by the effortlessness of 90s minimalism, the PAVE capsule wardrobe is made up of silhouettes that are equal parts polished and fluid. Expressed in thoughtful details and premium materials, each piece is a harmony of comfort and timeless style — the pieces you reach for time and time again to see you through the day. Featured in Vogue Australia, RUSSH, Fashion Journal, GRAZIA, and Who What Wear.
E Nolan
Boutique, Collingwood
Founded by Emily Nolan in 2016, E Nolan began as a ready-to-wear business before transitioning to bespoke tailoring in 2019. The Melbourne-based tailoring house makes custom suits for women and non-binary folk, working from a studio in Fitzroy. Now with a ready-to-wear salon on Gertrude Street, the brand aims to build a considered wardrobe for all, empowering women and LGBTQIA+ folk through effortless, genderless suiting.
HAVN
Boutique, Fitzroy
HAVN (Danish for 'Harbour') is a premium outdoor and contemporary fashion store in Fitzroy, informed by functionality, versatility, aesthetics, and environment. Supplying globally sourced specialty goods for an active and conscious lifestyle, the store takes its cues from modern Scandi and Japanese influences. Stocks brands like Lemaire, Arc'teryx, Gramicci, Kiko Kostadinov, and Norse Projects.
Modern Classics Shop
Boutique, Collingwood
Located in Fitzroy, Melbourne, Modern Classic Shop is a men's clothing store with a strong background in tailored clothing. The shop offers a curated selection including their own house label, inspired by years of traveling and working with the best brands. They understand that nothing complements a man's style better than a beautifully constructed and well-fitted garment.
Lott Studio
Boutique, Abbotsford
Founded by designer Karina Leddin in the creative heart of Abbotsford, Lott Studio is a sanctuary for slow, hand-forged jewelry that celebrates the beauty of the deliberate mark. Each piece is meticulously crafted in-house using traditional goldsmithing techniques and lost-wax casting to create sculptural forms in sterling silver and solid gold. The studio’s aesthetic is one of refined minimalism, prioritizing organic textures and architectural silhouettes over transient trends. It serves as both a workshop and a gallery, offering a curated glimpse into a process where raw materials are transformed into intimate, wearable artifacts.
Henne
Boutique
Founded in 2019 by sisters and friends, Henne is an Australian-born, ever-evolving fashion brand creating wardrobe essentials with effortless appeal. The label focuses on designing pieces that blend into everyday life with ease, offering considered staples that transcend seasonal trends.
Arthur Apparel
Boutique
Founded by Olivia Gow, Arthur Apparel is designed on the NSW South Coast and influenced by the designer's Italian-Chinese heritage. The label has quickly gained a cult following with its modern mix of relaxed knits and bright clothing in fun silhouettes. Masterfully blends minimalism with a bohemian twist, creating timeless and versatile pieces that reflect a laid-back aesthetic.
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With Consideration
Boutique
A Melbourne-based slow-fashion label with a focus on locally made, mindful production. With Consideration approaches clothes with care, focusing on thoughtful silhouettes, earthy tones, and refined essentials. Their modern uniform aesthetic has made them a staple of the Fitzroy fashion scene, offering pieces thoughtfully designed to accompany your wardrobe season after season.
Hopeless Lingerie
Boutique
Since 2008, Hopeless Lingerie has been making ethical, size-inclusive lingerie and loungewear in Melbourne. A slow fashion brand, all items are handmade to order in their studio with an inclusive size range of XXS-5XL. They prioritise sustainable fabrics such as modal jersey and offer custom orders, believing that ethical lingerie matters.
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Milkbar
Boutique, Fitzroy North
A Melbourne-based clothing label creating AFL-inspired streetwear and locally made garments. Known for their perfect-fitting singlets and Henley tops, Milkbar has become a go-to for small inner Melbourne clothing, with a growing reputation for trendy, locally-made fashion. [Upcoming drops: New Henley colours available online now]
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Cloth & Co
Boutique
Caroline and Daisy are the mother–daughter team behind Cloth & Co., united by a shared belief that clothing should be created with intention and purpose. With a background woven through design, travel, and decades of working alongside artisan communities in India, their philosophy goes beyond aesthetics — it's about honouring the people, the process, and the planet at every step. They've built long-standing partnerships with women's groups across India, supporting training, dignified livelihoods, and economic independence. Their design philosophy centres on timeless pieces from the world's most beautiful sustainable natural fibres, putting people, planet and prosperity at the core of everything they do. [Upcoming drops: Autumn Winter 2026 collection now available]
A.Emery
Boutique
Founded in 2017 by Anna McLaren in Melbourne, A.EMERY is an independent label crafting minimalist footwear and elevated staples. Starting with the perfect sandal that McLaren couldn't find, the brand has expanded into ready-to-wear. Designed in Melbourne, A.EMERY creates the ultimate minimalist pieces for the discerning, confident, and purposeful modern person — building its backbone in minimalism first with footwear, then expanding into clothing.
Mutimer
Boutique, Collingwood
What began in 2020 as a bedroom project during lockdown, Mutimer has evolved into a fully realised fashion label, now with its first permanent store on Smith Street, Melbourne. Created and run by Jasper, the brand focuses on small-batch samples and 'Future Nostalgia from Melbourne's Finest.' After years of online growth, the brand has shifted from DTC to physical retail.
Radical Yes
Boutique, North Melbourne
Beautiful shoes for creative women. Radical Yes is a Melbourne shoe brand built on a flat-shoe philosophy — crafting durable, elegant flats that let women hasten slowly. From ruched leather boots to t-bar sandals and clogs, every pair is designed for comfort without compromising on style. Visit The Fitting Salon, their flagship boutique in North Melbourne, for an expertly fitted experience and the full collection of shoes, bags, and accessories.