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Michele Galluzzo – Logo In Real Life: Notes for a social history of visual identity

$59 AUD · In stock

Sold by Perimeter Books, Thornbury

An historical and critical reading of graphic design's icon, the logo, in its actual lived context. This is the untold social history of logos: where logos start living In Real Life, where they move away from corporate identity manuals and brand guidelines. This is where they do they encounter memes, counterfeits, protests, fashion, pop culture or counterculture more organically. Should we come to another understanding of logos? The book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the publ

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