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Independent stores in Melbourne CBD, Melbourne
13 independent stores you can visit in Melbourne CBD.
Alpha60
Boutique. 201 Flinders Ln, Melbourne VIC 3000, Australia
Alpha60 is a Melbourne-born, sibling-run fashion label founded in 2005 by Georgie and Alex Cleary. The label draws inspiration from the worlds of art and film, with an unofficial tagline of 'sophisticated quirk.' Proudly independent, they design pieces you return to — blending wearable design with a distinctive creative edge that has defined the brand for nearly two decades.
Dinosaur Designs
Boutique. Emporium Melbourne, 287 Lonsdale St, Melbourne VIC 3000
An Australian design studio for over four decades — handmade resin and metal tableware, homewares and jewellery, each piece cast and finished by hand in vivid colour and organic form.
Distal Phalanx
Boutique. Studio 413, Level 4, Nicholas Building, 37 Swanston St, Melbourne VIC 3000. Open Thu-Sat 12:00 PM - 5:00 PM
A multi-brand fashion and jewellery store in Melbourne's iconic Nicholas Building, stocking a curated selection from emerging and established designers. Home to exclusive Melbourne stockists of brands like Alan Crocetti and Hugo Kreit, the store always stocks the hottest array of contemporary fashion and jewellery.
KLOKE
Boutique. 271 Little Collins St, Melbourne VIC 3000. Open Mon-Thu 10am-6pm, Fri 10am-7pm, Sat 10am-6pm, Sun 11am-5pm
Established in Melbourne in 2011 by life partners Amy Gallagher and Adam Coombes, Kloke is a contemporary fashion brand balancing design and function. Focused on quality, durability, and refined everyday wear, the brand embodies slow fashion — timeless and no-fuss. Each collection is a natural evolution from past seasons, with a classically simple aesthetic.
Kuwaii
Boutique. Shop 7-8, Cathedral Arcade, Ground Floor, Nicholas Building, 37 Swanston St, Melbourne VIC 3000. Open Mon-Fri 11:00-17:30, Sat 11:00-17:00, Sun 12:00-16:00
Established in 2008 by designer Kristy Barber, Kuwaii is a cornerstone of Melbourne’s slow fashion movement, defined by an unwavering commitment to local manufacturing and environmental consciousness. Each piece is meticulously crafted in Melbourne, balancing architectural silhouettes with a refined, feminine utility that transcends seasonal trends. Their aesthetic celebrates clean lines and vibrant palettes, utilizing high-quality natural fibers to create a lasting wardrobe for the discerning individual. From their iconic footwear to structured tailoring, Kuwaii represents a thoughtful alternative to mass-produced fashion within the historic walls of the Nicholas Building.
Lady Petrova
Boutique. Shop 3, Scott Alley, 241 Flinders Lane, Melbourne VIC 3000. Open Wednesday to Saturday 11:00 - 17:00
Named after her father's label 'Lord Kim' (who passed away when she was six), Lady Petrova is a Melbourne-based designer and storyteller who has been building beautiful worlds for over 20 years. Every dress is handmade to order in Melbourne. The brand upcycles and creates unique pieces, with the boutique meant to feel like more than a shop — it's a storytelling experience.
P. Johnson Tailors
Boutique. 22-24 McKillop Street, Melbourne VIC 3000. Open Monday-Friday 9:00 AM - 6:00 PM, Saturday 9:00 AM - 5:00 PM, Sunday Closed
Established in 2009, P Johnson offers made-to-measure custom tailoring and ready-to-wear for men and women. Drawing upon traditional Italian tailoring practices with a focus on lightness, simplicity, and wearability, their suits are lightweight and beautifully made. Now operating from twelve showrooms across Australia.
P.A.M.
Boutique. Level 3, Curtin House, 252 Swanston St, Melbourne VIC 3000. Open Mon-Sat 11:00-18:00, Sun 12:00-17:00
Established in 2000 in Melbourne by Misha Hollenbach and Shauna Toohey, P.A.M. (Perks And Mini) is an independent brand and creative studio. Twenty years on, P.A.M. has reached cult status, growing with no business plan into a cutting-edge streetwear and lifestyle brand. P.A.M. Stores in Melbourne, Sydney, and online are an extension of the P.A.M. universe.
Pollon Flowers
Boutique. Shop 1, 199 Flinders Lane, Melbourne VIC 3000. Open Mon-Fri 9:30am-5:30pm, Sat 10:00am-4:00pm
Tucked into the ground floor of the historic Nicholas Building, Pollon Flowers is the theatrical brainchild of Nicholas Minton-Connell, a florist who treats stems as sculptural elements. The boutique eschews traditional, demure arrangements for high-octane drama, often featuring architectural foliage, rare tropicals, and grand-scale installations. Every bouquet is crafted with an artist's eye for texture and contrast, making it a cornerstone of Melbourne's creative Flinders Lane precinct for over two decades. It is a sensory destination where the scent of lilies mingles with the heritage architecture, offering a moody, sophisticated alternative to the conventional flower shop.
Reina
Vintage store. Level 1, 271 Collins Street, Melbourne VIC 3000. Open Monday - Friday 11am-6pm, Saturday 11am-5pm, Sunday 12pm-4pm
Founded by Romy Theodore, a Parsons School of Design graduate, Reina is an archival designer boutique in Melbourne's iconic Nicholas Building. Featuring everything from Gucci bikinis to Miu Miu coats and Prada bags, Reina's offering reflects her curatorial eye and passion for sustainable fashion. Opened to support the circular fashion economy, the store specialises in European designer, vintage, and rare fashion books.
SUPPLY Store
Boutique. Shop LG 11/12, 232 La Trobe Street, Melbourne VIC 3000. Open Mon-Thu 10am-7pm, Fri 10am-9pm, Sat 10am-7pm, Sun 10am-6pm
The original Supply Store opened in 2002 in Darlinghurst, Sydney. Known for selling hard-to-find brands like Acronym, Visvim, and Online Ceramics, it's the original home of Japanese streetwear in Australia. Now also with a Melbourne CBD location tucked away in the city's alleyways.
The Searchers
Boutique. 15 McKillop Street, Melbourne VIC 3000. Open Mon-Thu 11:00am-6:00pm, Fri 11:00am-7:00pm, Sat 10:00am-5:00pm, Sun 11:00am-4:00pm
Founded in 2010 by three friends with a shared vision, Up There has evolved into a cornerstone of Melbourne’s fashion landscape, specializing in a curated mix of heritage workwear and high-concept streetwear. Their flagship McKillop Street location is a temple to architectural design, offering an immersive environment where exclusive Japanese imports like Beams Plus sit alongside global heavyweights like New Balance and Salomon. The store prides itself on a 'product-first' ethos, prioritizing technical fabrics, unique textures, and authentic brand narratives. It remains the definitive destination for the modern enthusiast looking for pieces that balance utility with a high-fashion edge.
Wax Museum Records
Boutique. Shop 2, Campbell Arcade, Degraves St, Melbourne VIC 3000, Australia. Open Mon-Fri 11:00-18:00, Sat 11:00-18:00, Sun 12:00-17:00
Nestled in the subterranean art-deco charm of Campbell Arcade since 2006, Wax Museum Records is a sanctuary for Melbourne's crate-diggers and sonic explorers. Founded with a mission to champion independent labels and underground frequencies, the store curates a sophisticated blend of hip-hop, jazz, soul, and forward-thinking electronic music. More than just a retail space, it serves as a cultural hub where the tactile ritual of vinyl browsing meets the city's vibrant beat-making community. Their signature offering lies in rare pressings and hand-picked local releases that define the unique Melbourne sound.