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Independent Melbourne labels to shop online

64 independent Melbourne labels and stores that sell online.

• A.Emery

  Boutique. Shops online at aemery.com

  Founded in 2017 by Anna McLaren in Melbourne, A.EMERY is an independent label crafting minimalist footwear and elevated staples. Starting with the perfect sandal that McLaren couldn't find, the brand has expanded into ready-to-wear. Designed in Melbourne, A.EMERY creates the ultimate minimalist pieces for the discerning, confident, and purposeful modern person — building its backbone in minimalism first with footwear, then expanding into clothing.

• Alix Higgins

  Boutique. Shops online at alixhiggins.com

  A Sydney-based fashion label known for emotionally charged garments blending poetry, digital culture, and physical craft. Drawing from internet aesthetics, club culture and the designer's own journals, Alix Higgins has become one of Australia's most talked-about emerging fashion talents. His designs harken back to a childhood spent scrolling on Tumblr, dressing stars from Hunter Schafer to Troye Sivan.

• all is a gentle spring

  Boutique. Shops online at gentlespring.co

  Founded by Isabelle Hellyer in 2018, all is a gentle spring is a womenswear label that revives, elaborates, and preserves the vernacular of costume. With a distinct fusion of '80s activewear and 1800s corsetry, the label creates everyday extravagance through corsets, catsuits, and unique pieces. Manufactured in Australia with a focus on sustainable fashion and exceptional quality.

• Amelie Teje

  Boutique. Shops online at amelieteje.com

  Founded in 2020 by best friends Paris and Saskia, Amelie Teje began as something personal — an idea, a feeling, something they wanted to bring to life. The brand creates unique and stylish designs reflecting both confidence and elegance, with a mischievous and playful approach to fashion. Known for distinctive style and custom pieces for awards ceremonies.

• Amiss

  Boutique. Shops online at amiss.com.au

  Founded in 2021 by Vanessa Gray, Amiss is an Australian womenswear label celebrating beauty in imperfection and individuality. Inspired by the rugged Australian bush, the brand specialises in slow, seasonless designs that embrace natural fabrics and celebrate individuality through distinctive pieces.

• Apres Studio

  Boutique. Shops online at apresstudio.com.au

  Founded by Meg Wilcher, Apres Studio is an Australian fashion label known for essential t-shirts, tank dresses, and turtlenecks. Acknowledging the Traditional Custodians of country, the brand focuses on considered, essential pieces that have resonated strongly with the Melbourne community. Now expanding from pop-ups toward a permanent presence.

• Arthur Apparel

  Boutique. Shops online at arthurapparel.com

  Founded by Olivia Gow, Arthur Apparel is designed on the NSW South Coast and influenced by the designer's Italian-Chinese heritage. The label has quickly gained a cult following with its modern mix of relaxed knits and bright clothing in fun silhouettes. Masterfully blends minimalism with a bohemian twist, creating timeless and versatile pieces that reflect a laid-back aesthetic.

• Bacigalupo

  Boutique. Shops online at bacigalupo.com.au

  Bacigalupo makes clothes to be worn — regularly, for a long time. The Sydney-based label works between essential forms and upcycled pieces, each one hand-sewn in their Surry Hills studio. Existing materials are reworked with intention, combining structured fabrics with familiar shapes and details that don't announce themselves. Designed to last.

• By Ellen With Love

  Boutique. Shops online at instagram.com/byellenwithlove

  Courtney Zheng is a rising contemporary fashion label known for fusing clean lines with luxurious fabrications. Defined by considered tailoring, the Melbourne-based designer made her debut solo show at Australian Fashion Week. Now stocked at David Jones, the brand's ethos centres on 'Community as shelter. Beauty as resistance.'

• By Neil Vernon

  Boutique. Shops online at byneilvernon.com

  Founded by Josh and Shanelle, By Neil Vernon is named after Josh's late father, Neil Vernon Allan. The brand centres around creating seasonless pieces that elevate the wearer, operating in 'volumes' rather than seasons to drive more conscious consumption. Each piece is a carefully curated addition to a forever wardrobe — timeless, functional pieces designed to carry you season through season. [Upcoming drops: Coming Soon page visible at /pages/coming-soon — check site for latest volume releases]

• By Nye

  Boutique. Shops online at bynye.com

  Founded by Nye De Marchi, By Nye is a sustainable, contemporary Australian jewellery label hand-made in Melbourne. Nye draws on sculptural design to create contemporary jewellery in an eco-friendly way, working from her North Carlton studio. Each piece is sustainably hand-made, with the brand mastering the balance between contemporary sculptural jewellery and eco-conscious production.

• Caitlin Snell

  Boutique. Shops online at caitlinsnell.com

  Caitlin Snell is a designer creating ethically produced and sustainably considered fashion accessories. Best known for her signature hair bows, she specialises in flexible, feminine accessories designed to make wearers feel chic and confident. Each piece is crafted with sustainability in mind, challenging conventional accessory design with a focus on timeless, considered pieces.

• CANDICE

  Boutique. Shops online at www.candiceforyou.com

  CANDICE is a Melbourne lifestyle label founded in 2020, making contemporary seasonal collections rooted in research and storytelling, from knitwear and outerwear to tees, pants and accessories, with collaborations along the way.

• Caves Collect

  Boutique. Shops online at cavescollect.com

  Caves Collect began in a tiny Melbourne studio where founders Johanna and Sarah sewed every piece themselves. Today they have built a network of relationships with amazing craftspeople in Melbourne and proudly produce 100% of their clothing, knitwear, and accessories locally. The brand is conscious of the increasing amount of fast fashion, making 'clothes like they used to make them, crafted in Melbourne, Australia.' They use a pre-order model to ensure sustainable production.

• Cloth & Co

  Boutique. Shops online at clothandco.co

  Caroline and Daisy are the mother–daughter team behind Cloth & Co., united by a shared belief that clothing should be created with intention and purpose. With a background woven through design, travel, and decades of working alongside artisan communities in India, their philosophy goes beyond aesthetics — it's about honouring the people, the process, and the planet at every step. They've built long-standing partnerships with women's groups across India, supporting training, dignified livelihoods, and economic independence. Their design philosophy centres on timeless pieces from the world's most beautiful sustainable natural fibres, putting people, planet and prosperity at the core of everything they do. [Upcoming drops: Autumn Winter 2026 collection now available]

• Club Just

  Boutique. Shops online at clubjust.com.au

  Club Just is a Melbourne label founded by Josh Kerr, making quality garments with a considered fit, from tees and jackets to its signature short-brim caps. Runs are limited and released to members first, with pop-ups and collaborations along the way.

• Coreprêt

  Boutique. Shops online at corepret.com

  Corepret has always been a platform to showcase experimentation — across product, business structure, and scalable slow fashion methods. By prioritising sustainability and the future of fashion, the brand takes a considered approach to creating pieces that challenge conventional fashion industry practices. The brand recently returned from a long service leave hiatus, bringing back their collection for a final push.

• Courtney Zheng

  Boutique. Shops online at courtneyzheng.com

  Formerly known as Ramp Tramp Tramp Stamp, Niamh Galea is a Sydney-based label (spiritually Melbourne) that wants you to love yourself. Founded by Niamh Galea, the brand empowers all regardless of size, gender and race with fit-flexible designs. The brand has evolved from its provocative origins into a label focused on self-love and inclusive, body-positive design.

• ELK

  Boutique. Shops online at au.elkthelabel.com

  A pioneer of independent Australian design, ELK was established in 2004 by Marnie Goding and Adam Koniaras in Melbourne. A conscious fashion brand and B Corp Certified business, ELK is devoted to ethical and environmental responsibility, creating statement accessories, clothing, and footwear that transcend trends. The design philosophy marries contemporary fashion with timeless elegance, with a focus on independent retail and old-fashioned business values.

• Elka Collective

  Boutique. Shops online at elkacollective.com

  Established in 2014 by Courtney Price, Elka Collective is dedicated to creating exquisite garments that resonate with the versatile and relaxed nature of the women who wear them. Known for its refined approach to modern dressing, balancing classic tailoring with an effortlessly wearable sensibility. The Melbourne-born label is committed to sustainability and quality, ensuring every item reflects thoughtful design and craftsmanship. [Upcoming drops: Winter '26 collection available]

• Emily Watson

  Boutique. Shops online at emilywatson.co

  Australian designer Emily Watson launched her namesake label in 2019 as a playful and subversive reconfiguration of traditional resort and swim wear. Hailing from Brunswick, she specialises in swim and resort wear, drawing inspiration from Australian nostalgia. The label has been recognised with a Next Gen win at Australian Fashion Week and counts Emma Chamberlain among its fans. All pieces are designed and made locally. [Upcoming drops: All Stars AW26 collection second drop now available]

• Erik Yvon

  Boutique. Shops online at erikyvon.com

  Erik Yvon is a queer fashion house founded by Erik Yvon in Naarm/Melbourne, inspired by his queer experience and Mauritian roots. The Brunswick-based label creates colourful, ethical, and sustainable fashion that redefines beauty standards and resonates with people from all walks of life. The brand has built a community of dopamine-seeking, mundanity-rejecting folks, with size inclusivity at its core.

• First Colours

  Boutique. Shops online at firstcolours.com.au

  Indulging in the use of block colours, delicate textures and versatile forms, First Colours believes that creativity and inclusivity go hand in hand. Founded by Emily Savage, the brand creates pieces from deadstock fabric — like their Serenity Maxi Dress made from 100% deadstock fabric. Collaborations with other brands and designers are a key part of their approach.

• Friends With Frank

  Boutique. Shops online at friendswithfrank.com

  A Melbourne icon, Friends With Frank is known for its outerwear and leather pieces. With boutiques in Fitzroy and Armadale, the label has built a reputation for quality coats, denim, and signature pieces like the Camilla Coat and Lou Lou coat. The brand has been expanding its retail presence across Melbourne, becoming a staple of the local fashion scene with a dedicated following.

• Guzzi

  Vintage store. Shops online at guzziarchive.com

  Founded in Brunswick, Melbourne by Georgia Gordon, Guzzi Archive is an online vintage designer seller offering carefully curated vintage and secondhand designer fashion. After accumulating a hefty number of desirable vintage designer pieces, she spotted a gap in the resell market. Fortnightly drops every Friday at 12pm AEST, Melbourne-based with worldwide shipping. [Upcoming drops: Fortnightly drops every Friday]

• Hopeless Lingerie

  Boutique. Shops online at hopelesslingerie.com

  Since 2008, Hopeless Lingerie has been making ethical, size-inclusive lingerie and loungewear in Melbourne. A slow fashion brand, all items are handmade to order in their studio with an inclusive size range of XXS-5XL. They prioritise sustainable fabrics such as modal jersey and offer custom orders, believing that ethical lingerie matters.

• Il Bahri

  Boutique. Shops online at ilbahri.com

  There's a sweetness to the functionality at Il Bahri, a Byron Bay-based label founded by best friends Alexe and Scarlet. Their pieces sit in a nice sweet spot between being creative but wearable, with resort wear that blends nostalgia with modern minimalism. Swim tops, dresses, and summer essentials designed to be worn over and over again.

• Katharina Lou

  Boutique. Shops online at katharinalou.com

  Founded by Katharina Mildren from her kitchen table after university, Katharina Lou started as a clear vision to build a fashion label with integrity. Now five years old, the brand has grown from a spare bedroom operation to a pop-up phenomenon, with month-long pop-ups in Sydney and Melbourne. The label creates stylish women's fashion with a distinctive aesthetic.

• Koster Kulture

  Boutique. Shops online at kosterkulture.com

  Founded and designed by Yasmin Koster in Sydney, Australia, Koster Kulture is a womenswear fashion label known for its 'Wearable Art' pieces. The brand represents quality craftsmanship, primarily utilising sustainable materials to create sculptural silhouettes that blend couture-level detail with everyday wearability.

• Lazy Franks

  Boutique. Shops online at www.lazyfranks.com.au

  Relaxed Australian menswear inspired by nostalgia, lifestyle and time off — tees, shirts, knits, pants, shorts and headwear. Designed in Sydney, shipped nationally.

• Little Yarn

  Boutique. Shops online at littleyarn.com.au

  Little Yarn is a project inspired by the vintage pieces we all search and dream of finding — pieces designed to be lived in, loved, and kept. The Byron Bay label creates soft and delicate designs made from cashmere, merino and alpaca blends. With limited drops and exclusive stock, each collection is thoughtfully produced for timeless appeal.

• Lucinda Babi

  Boutique. Shops online at lucindababi.com

  Lucinda Babi is a Melbourne-based fashion designer creating ethical clothing made locally in Melbourne. Her collections — including 'Coming Home' (AW24) and 'The Vow' (bridal) — are true extensions of her personal style, characterised by unique designs that bring joy to wearing. A small label focused on thoughtful, distinctive fashion that celebrates individual expression.

• Maem Disko

  Boutique. Shops online at maemdisko.com

  Founded in 2021 by Margot Castor, Maem Disko is a Sydney-born label reimagining slow fashion for a new generation. What started as a one-woman operation — cold-calling patternmakers and sewing after hours — has grown into a cult-favourite brand, loved for its playful silk sets, vintage lace pieces, and snatching tanks. The label is deeply committed to creating timeless womenswear that honours both people and planet, treating sustainability as a responsibility rather than just a value.

• Maroske Peech

  Boutique. Shops online at maroskepeech.com

  The collaborative output of Melbourne-based design duo Elisa Keeler and Jordan Conder, Maroske Peech is a Brunswick-based label that has dressed Bella Hadid and Lily Allen. Born from an experimental design project, the brand creates unique pieces that make you feel like the lead character of your own manga. Their leggings and bustier dresses have become signature pieces, turning an experimental design project into a thriving business.

• Melko

  Boutique. Shops online at melko.com.au

  Established in 2004 by Brazilian-Australian duo Amy Bialkower and Guido Melo, Melko is a boutique fashion brand that saw a gap in the market for fresh designs and prints in Australian fashion. Colourful and original South American clothing and handmade accessories, the Melbourne boutique has evolved over nearly two decades, bringing tropical-inspired fashion to Bridge Road, Richmond.

• Modalita Vacanza

  Boutique. Shops online at modalitavacanza.com

  Founded by Tayla-Lea Schulz in northern NSW, Modalita Vacanza is a resortwear label dedicated to clothing for relaxed, elevated living. The brand debuted at Australian Fashion Week in 2026 with a collection of vibrant silk crepe de chine kaftans and precision-cut swimwear. Described as 'easy, breezy,' it's one of Australia's fastest-rising resortwear labels.

• Mode Mischief

  Boutique. Shops online at modemischiefstudios.com

  Founded by Mia Zotos, Mode Mischief Studios is a Melbourne-based, female-founded label fusing slow fashion with '90s aesthetics. The brand has a mission to inspire, celebrate, and contribute to the creative community, with garments spotted on everyone from Hailey Bieber to local it-girls. Now with a pop-up store on Chapel Street, South Yarra. [Upcoming drops: New arrivals visible on site]

• Monroe The Label

  Boutique. Shops online at monroethelabel.com

  Founded by a designer who made their first pair of shorts at age 8, Monroe The Label is a Melbourne-based label built on a lifelong passion for making clothes. Each piece is hand-sampled to maintain full control on fit, ensuring everything works on real bodies. The label offers a mix of handmade and manufactured garments, each crafted with intention and care. [Upcoming drops: Mailing list offers early access to new drops and exclusive offers]

• Muse The Label

  Boutique. Shops online at musethelabel.com

  Muse The Label creates pieces that feel like home in your wardrobe and the stories that unfold when you wear them. The Melbourne-based label focuses on interesting fabrics, textures, and details, with pieces designed to be lived in and loved. [Upcoming drops: SS26 new arrivals available]

• My Friends Are Yours

  Boutique. Shops online at myfriendsareyours.com.au

  A slow fashion label with the uncanny ability of worming its way into wardrobes. My Friends Are Yours has expanded with pop-ups in Paris and Melbourne, bringing Australian slow fashion to the world stage. The brand brings thoughtful, considered design to everyday pieces, creating garments that feel like they belong in your wardrobe permanently.

• My Mum Made It

  Boutique. Shops online at mymum-madeit.com

  Self-taught designer Nyree Leckenby founded My Mum Made It as a playful attempt to dodge the awkwardness of admitting she made her own clothes. The Brisbane-born label began by spinning designs from thrifted bed sheets and has become the definition of 'whimsy' — known for babydoll dresses and ruffled pieces. Today, the brand blends its it-girl aesthetic with a strong commitment to detail and sustainability, working with natural and sustainable materials.

• Nelson Made

  Boutique. Shops online at nelsonmade.com.au

  Founded in 2018 by artist and designer Jamie Nelson, Nelson Made is guided by a commitment to uncompromising quality, meticulous craftsmanship, and responsible design. Based in Melbourne, they create beautifully crafted, elegant footwear with a focus on sustainable practices and ethical manufacturing. Each pair of sandals is handcrafted in small quantities, offering customisable and affordable footwear you'll want to live in everyday.

• NEUW Denim

  Boutique. Shops online at neuwdenim.com

  Founded on a need for originality and independence, NEUW Denim began when Swedish denim artisan Par Lundqvist crossed paths with two like-minded creatives in Melbourne. Born out of an obsession with collecting and re-cutting thousands of pairs of old, loved jeans, the brand has always focused on making the best jeans using the best fabrics. From humble beginnings on Nieuwlandstraat in Brussels to a Melbourne-based global denim brand with timeless design and a twist.

• Ngali

  Boutique. Shops online at ngali.com.au

  Ngali is a multi-award-winning fashion brand dedicated to quality, sustainability, and storytelling. They collaborate with Aboriginal and Torres Strait Islander artists to transform original artworks into thoughtfully designed textiles and garments. Grounded in Yindjibarndi Country, the brand's philosophy is 'together we create' — bringing First Nations artists' stories to life through clothing. Each piece honours the Traditional Custodians whose footsteps have echoed across Country for countless generations.

• Niamh Galea

  Boutique. Shops online at niamhgalea.com

• Nobody Denim

  Boutique. Shops online at nobodydenim.com

  Established in Melbourne in 1999, Nobody Denim designs premium staples with longevity at their core. Manufacturing their jeans ethically in Thornbury, the brand is focused on making 'clean' denim — sustainable, Australian-made, and stylish. Now part of the Outland Denim Group, Nobody Denim continues its legacy of ethical production with a devoted customer base, making jeans designed to fit and made to last.

• Oats The Label

  Boutique. Shops online at oats-the-label.com

  Founded by Bridie Davey in Naarm/Melbourne, Oats the Label hones in on an inclusive sexiness with made-to-order pieces. The designer plays with knotting techniques to create her signature Pop Tops, alongside adjustable and multifunctional designs. Each piece is handmade in Melbourne, showcasing independent artistry through bold, wearable silhouettes.

• Olga Joan

  Boutique. Shops online at olgajoan.co

  Established in 2018 by Rebecca Pastro as an ode to her Nonna and Nanna — Olga and Joan respectively. The Newcastle-based designer started her label while studying at RMIT, creating quality, considered, cute pieces. Known for size inclusivity (up to AU 18-20) and vibrant summer styles with fun colour combos.

• Par Moi

  Boutique. Shops online at par-moi.com

  Founded in 2019 by Ashiya Omundsen, Par Moi (translating to 'By Me' in French) was born in defiance of fast fashion. The brand exists in limited quantities with the planet in mind, refusing seasonal collections and only sourcing deadstock and surplus fabrics to design stand-alone pieces. Each piece is created to minimise its environmental footprint.

• Pavé

  Boutique. Shops online at pave-au.com

  PAVE offers a fresh take on workwear for the modern woman. Inspired by the effortlessness of 90s minimalism, the PAVE capsule wardrobe is made up of silhouettes that are equal parts polished and fluid. Expressed in thoughtful details and premium materials, each piece is a harmony of comfort and timeless style — the pieces you reach for time and time again to see you through the day. Featured in Vogue Australia, RUSSH, Fashion Journal, GRAZIA, and Who What Wear.

• Permanent Vacation

  Boutique. Shops online at permanentvacation.com.au

  Founded in 2016, Permanent Vacation creates clothing that endures beyond trends — designed for how people actually live and move. All pieces are designed and made in Melbourne, within factories located a 15km radius of Collingwood. Featured in Vogue Australia's Best Sustainable Fashion Brands, the label takes a performance-inspired approach with a modern take on retro trends. [Upcoming drops: New arrivals visible on site]

• Perple

  Boutique. Shops online at perplewomen.com

  Perple creates 'delicate androgyny' — made-to-order pieces from their Melbourne Atelier in the Paris end of the city. Perple women are elegant, do not conform to trend, and appreciate great techniques and designs. The brand's architectural forms balance bold structure with unique and empowering design. With a warm and intimate atelier space where creativity and craftsmanship come together, Perple offers custom service as a specialist atelier.

• Pinky and Kamal

  Boutique. Shops online at pinkyandkamal.com

  Founded by Natalie Carusi in 2015 after a humanitarian aid trip to Bangladesh (named after two Bangladeshi friends she met on her journey), Pinky & Kamal is a trend-forward Australian clothing label specialising in active and leisure wear. Designed for the movement-minded woman, their multifunctional pieces blend technical performance with everyday style, crafted from thoughtfully chosen fabrics. The label is committed to conscious choices, using certified fabrics and responsible yarns while building better practices into everything they do.

• Sexiaz Lingerie

  Boutique. Shops online at sexiazlingerie.com

  Started in 2005 by Veronica, Sexiaz Lingerie is a family business creating handmade lingerie and bikinis in Melbourne. Originally designing primarily for people in the sex work industry, the brand has grown into a cult favourite, with ruched tops and hottie halter tops worn by Melbourne's cool circles. All pieces are handmade in Australia.

• Stinknekk

  Boutique. Shops online at stinknekk.com

  An independent streetwear label putting out limited-edition graphic tees with custom tags and flag labels, plus the odd hand-finished accessory.

• Studio Katie Gray

  Boutique. Shops online at www.studiokatiegray.com

  Studio Katie Gray is a Naarm (Melbourne) label making romantic, consciously crafted womenswear from a studio in Collingwood. Most pieces are made to order, and custom designs are available on request.

• Studio Marlene

  Boutique. Shops online at studiomarlene.com

  Identifying as more of a project than a brand, Studio Marlene was founded by Emily Mae Poole in Melbourne. Rather than producing seasonal collections, the label is built around a single garment — the Marlene shirt — which speaks to an exploration of inclusivity, functionality, and how garments can be both sustainable and seasonless. It is an ongoing design project that challenges conventional fashion business models.

• Summi Summi

  Boutique. Shops online at summisummi.com.au

  Founded by Ashleigh Vallis, Summi Summi is a proudly Australian label that has evolved from creating everyday basics in punchy block colour-ways to leading the market with statement prints and innovative styles. The brand's mission is to marry fashion with art, allowing the wearer to feel felicitous and authentic while minimising negative impact. Summi Summi has always been about a feeling rather than a trend, leaning into dopamine dressing with bold, vibrant designs. [Upcoming drops: SS26 Reverie collection now online]

• Swensk

  Boutique. Shops online at swensk.com

  Founded in 2008, Swensk is a Swedish multi-brand clothing store in Melbourne's CBD, co-owned by Jane Matthews and Mats. The boutique stocks a carefully curated selection of Scandinavian fashion brands with a clean, minimalist aesthetic, living by the philosophy that designs must last longer than trends. They cater to the 'metropolitan curiosity' — like-minded people who believe simplicity is both an aesthetic value and a sense of order.

• Tild

  Boutique. Shops online at www.tild.com.au

  TILD is a Melbourne-based streetwear label founded by sister duo Tilly and Lucy in 2021. We create a wardrobe for more than one, designing elevated daily staples with a vintage feel - made to be shared, styled effortlessly, and lived in.

• Toile Studios

  Boutique. Shops online at toilestudios.com

  Founded in 2020 by RMIT graduate Nadya Disa, Toilé Studios is an independent Naarm/Melbourne-based womenswear brand focused on innovative wardrobe solutions. As a fashion practice, the brand finds inspiration from archetypes of the past, elevated with innovative aspects of the present. Specialising in multifunctional and upcycled garments, Toilé Studios creates pieces that transform — one garment becoming multiple looks.

• Viktoria & Woods

  Boutique. Shops online at viktoriaandwoods.com.au

  Established in 2004 by Margie Woods, VIKTORIA & WOODS was created with a singular vision: to create effortless wardrobe foundations defined by modern simplicity. The Melbourne-based label is known for its effortless Australian wardrobe staples, with pieces that last and quality that endures. Now a dream brand with boutiques across Australia and a debut runway at Australian Fashion Week.

• With Consideration

  Boutique. Shops online at withconsideration.com.au

  A Melbourne-based slow-fashion label with a focus on locally made, mindful production. With Consideration approaches clothes with care, focusing on thoughtful silhouettes, earthy tones, and refined essentials. Their modern uniform aesthetic has made them a staple of the Fitzroy fashion scene, offering pieces thoughtfully designed to accompany your wardrobe season after season.

• With Harper Lu

  Boutique. Shops online at withharperlu.com.au

  Founded in late 2020 in Melbourne by Lucia Hanna and Cathie Burke, With Harper Lu creates elevated resort and event wear for life's special moments. Born from a shared passion for designing beautiful pieces, the brand offers dresses, tops, and sets designed in Melbourne. Tipped as a brand to watch in 2026, With Harper Lu has quickly become a rising star in Australian fashion. [Upcoming drops: Coming Soon section visible on site]