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Independent stores in Fitzroy, Melbourne

12 independent stores you can visit in Fitzroy.

• BÚL

  Boutique. 241 Brunswick St, Fitzroy VIC 3065, Australia

  Founded in 2010 by Virginia Martin, búl (pronounced 'buhl') is an Australian label where thoughtful design embraces quality tailored pieces. Inspired by places and people discovered whilst travelling, the label creates slow fashion as a timeless journey. Now with a flagship store, búl offers denim, footwear, jewellery, and fragrance alongside their womenswear — an identifiable Australian label built on thoughtful design and quality tailoring.

• Handsom

  Boutique. 163 Gertrude Street, Fitzroy VIC 3065. Open Monday - Saturday 10:00 - 18:00, Sunday 11:00 - 17:00

  Founded in 2009 by Henry Allum and Sam Rush, Handsom is a Fitzroy-based brand creating considered designs made to last since 2010. Blending relaxed tailoring with functional design, the Melbourne label offers Australian-designed menswear and womenswear. Known for its stylish, minimalist aesthetic and high-quality, understated garments.

• HAVN

  Boutique. 214 Gertrude Street, Fitzroy VIC 3065. Open Mon-Sat 11am-6pm, Sun 11am-5pm

  HAVN (Danish for 'Harbour') is a premium outdoor and contemporary fashion store in Fitzroy, informed by functionality, versatility, aesthetics, and environment. Supplying globally sourced specialty goods for an active and conscious lifestyle, the store takes its cues from modern Scandi and Japanese influences. Stocks brands like Lemaire, Arc'teryx, Gramicci, Kiko Kostadinov, and Norse Projects.

• Karla Laidlaw

  Boutique. 323 Smith St, Fitzroy VIC 3065, Australia

  When Melbourne designer Karla Laidlaw first started her clothing label in 2018, she went from creating custom one-off pieces in her mum's garage to building a namesake label. Her designs give attitude to the pieces — drawing on 2000s fashion and Melbourne's indie scene culture to create distinctive, sought-after garments. The label has grown from fresh-out-of-uni experimentation to a recognised Melbourne Fashion Week showcase. [Upcoming drops: AW26 collection launched]

• Linden Cook

  Boutique. 79 Gertrude St, Fitzroy VIC 3065, Australia

  Jeweller Linden Cook launched her label in late 2013 with her eldest daughter and business partner Georgie Amad. Each piece is hand-crafted with intention and care, using sustainable practises that honour both the environment and their team of artisans. Handmade in Melbourne, the label is known for its unique fingerprint jewellery — every single piece is one-of-a-kind. Now with a flagship store-meets-studio on one of Melbourne's most iconic shopping strips.

• Millie Savage

  Boutique. 337 Smith St, Fitzroy VIC 3065, Australia. Open Mon-Sat 10:00am-5:00pm, Sun 11:00am-5:00pm

  Millie Savage is a Naarm (Melbourne) jeweller handcrafting rings, earrings and necklaces in sterling silver and 9k and 18k gold, set with natural and lab-grown stones and a particular love of Australian opals. Her Fitzroy flagship has a working studio behind the shop, and custom pieces are made by consultation.

• OTC Vintage

  Vintage store. 232 Gertrude St, Fitzroy VIC 3065. Open Mon-Sat 11:00 AM - 6:00 PM, Sun 11:00 AM - 5:00 PM

  Established in the 80s, OTC (Out of the Closet) Vintage is one of the original vintage stores in Melbourne. With locations across from Flinders Street Station and on Brunswick Street in Fitzroy, the store offers old-school Levi's, '90s streetwear, Y2K camis, and vintage leather jackets. Known for their popular $30 kilo sales.

• PDA Shop

  Vintage store. 342 Brunswick St, Fitzroy VIC 3065. Open Wed-Sun 12:00pm-5:00pm

  A vintage store and creative studio on Johnston Street, Fitzroy, co-founded by Isabelle Saunders and Sarah. PDA offers an evolving edit of vintage pieces shaped by Italian sourcing and timeless design. A compact, beautifully curated space highlighting vintage clothes and homeware. [Upcoming drops: Winter '26 collection available]

• Somebuddy Loves You

  Boutique. 193 Smith St, Fitzroy VIC 3065, Australia. Open Mon-Sat 10:00-18:00, Sun 11:00-17:00

  Independently owned multi-brand women's boutique for lovers of quality and unique design. Established in 2003 by Lyndsey Spark, the Fitzroy boutique is known for its amazing staff and carefully curated selection of pieces. A beloved boutique on Smith Street with a friendly, welcoming atmosphere.

• Treasure Vintage

  Vintage store. 112 Brunswick Street, Fitzroy VIC 3065. Open Daily 10am–7pm

  Three floors of carefully edited vintage in the heart of Fitzroy. Treasure has been quietly influencing Melbourne's style scene since 2008. Each piece is individually sourced from estates, markets and private collections across Australia and Japan.

• Vintage Sole

  Vintage store. 153 Brunswick Street, Fitzroy VIC 3065. Open Mon-Sat 11:00-18:00, Sun 11:00-17:00

  With locations in Melbourne CBD, Fitzroy, and South Yarra, Vintage Sole is a vintage fashion retailer specialising in 80s, 90s, and Y2K fashion. Tucked away in Cathedral Arcade, they offer unique vintage clothing, shoes, and accessories with new items arriving weekly.

• Who Boutique

  Boutique. 163 Gertrude Street, Fitzroy VIC 3065. Open Mon-Sat 10:00-17:30, Sun 11:00-17:00

  A family-run Melbourne store specialising in unique, high-quality fashion and accessories.